Social Media Marketing, Reality and Lies

Social Media Marketing seems to be the most recent buzz word for anyone looking to increase their online existence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now springing up all over the place these days and they are informing anyone that will listen about how incredibly crucial social media like Facebook twitter and YouTube are to your service but, for the typical little to medium sized company, does marketing to social networks actually live up to all the buzz? Social media marketing business are all too delighted to point out the positives of social media like how many individuals utilize Facebook or how lots of tweets were sent out last year and how many individuals enjoy YouTube videos etc. but are you getting the full picture? Being the research study nut that I am, I chose to take an excellent appearance into SMM in regard to offering to see if it really worked, who did it work for and if it did why did Social Media Marketing work for them?

As a web designer I was constantly (and now progressively) challenged with several social networking obstacles when potential customers would say that having a website sounds excellent but they had a Facebook organisation page and had been informed by various sources (the ever present yet confidential "they") that social networks were the thing to do, however after discussing their needs it ended up being quite clear that those possible clients didn't really know why they required social networks or SMM to generate online sales, They simply wanted it. Well it's easy actually because social media is Social Media, and social Networks are Social Networks they are not company media and organisation networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Business Value around 55% of all social media users mentioned that they do not engage with brands over social media at all and just around 23% actually actively utilize social media to communicate with brand names.

So how do you use social media marketing? And is it even worth doing?

Well first off I would say that having actually a well enhanced website is still going to bring you much more organisation that social media in most cases particularly if you are a small to medium sized local organisation because much more people are going to enter "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a site you're losing out on all of that prospective business. Despite all the (not so great) stats I still believe it is still a good concept for organisation to use social media simply not in the same way that a lot of SMM specialists are today, Why? Because it's clearly not operating in the way they declare it does. Generally SMM Companies and Organisation as a whole took a look at social media networks like Facebook as a fresh market ripe for the selecting and when Facebook started getting users determined by the millions PayPal co-founder Peter Thiel invested US$ 500,000 for 7% of the business (in June 2004) and considering that them a couple of equity capital companies have actually made financial investments into Facebook and in October 2007, Microsoft revealed that it had actually acquired a 1.6% share of Facebook for $240 million. However since Facebook's simple starts up previously (2012) both SMM Business and Service have actually cannot truly capitalise on the huge number of Facebook users online. The truth is numbers does not equivalent purchasers. Is it in a Social Media Marketing business's benefit to talk socials media up? Absolutely. Is it in a Social Media Network like Facebook's best interests for people to believe that business can offer en masse by marketing and advertising with them? Of course it is. In early 2012, Facebook revealed that its revenues had jumped 65% to $1 billion in the previous year as its revenue which is primarily from advertising had jumped nearly 90% to $3.71 billion so plainly the idea of SMM is working out for them but it is working out for you? Well ... statistically no, but that does not necessarily imply that it never will.

I think the major difference between socials media and online search engine is intent. Individuals who use Google are deliberately searching for something so if they do a look for hair stylists that's exactly what they are looking for at that particular time. With something like Facebook the primary intent is typically to connect with family and friends. In October 2008, Mark Zuckerberg himself stated "I don't think socials media can be generated income from in the same way that search (Online search engine) did ... In 3 years from now we have to find out exactly what the optimal design is. That is not our main focus today". Among the greatest issues service face with socials media and SMM is understanding. Inning accordance with the IBM Institute for Organisation Worth research study there were "considerable spaces in between what companies think consumers appreciate and what consumers say they want from their social media interactions with business." In today's society individuals are not simply going to hand you over there suggestions, Facebook likes, comments or details without getting something back for it, so the old adage "what's in it for me?" comes into play. The main factor many individuals provide for engaging with brands or company on social media is to receive discounts, yet the brands and company themselves think the main reason individuals interact with them on social media is to learn about brand-new items. For brand names and organisation getting discount rates just ranks 12th on their list of reasons that individuals communicate with them. Many services believe social media will increase advocacy, but only 38 % of consumers agree.

Companies need to discover more ingenious methods to get in touch with social media if they wish to see some sort of result from it. There were some great initiatives shown in the IBM study of business that had actually gotten some sort of a deal with on ways to use social media to their advantage, keeping in mind that when asked what they do when they interact with businesses or brand names by means of social media, customers list "getting discounts or coupons" and "acquiring product or services" as the leading two activities, respectively an U.S ice cream company called Cold Stone Creamery offered discount rates on their items on their Facebook page. There is an excellent program released by Finest Buys in the U.S called Twelpforce where staff members can react to client's questions via Twitter. With both Cold Stone Creamery and Twelpforce the advantage is plainly in the favour of the prospective client & the great trick to social media marketing is to sell without aiming to offer (or looking like your selling) unfortunately most social media marketing is focused the wrong way.

Developing a tangible buyer to customer relationship through social media is not easy and most likely the most benefit to service' using social media to boost their sites Google rankings. But business' have to understand that you cannot simply setup a Facebook business page and wish for the very best. SMM requires effort and possible clients have to see value in exactly what you have to use through your social media efforts provide something worth their social interaction and time and then you may improve results.

Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their original price ... and the claims are flying


As a web developer I was constantly (and now progressively) faced with several social networking difficulties when prospective customers would state that having Logan Williams SEO a website sounds excellent but they had a Facebook organisation page and had been informed by different sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it ended up being quite clear that those possible clients didn't in fact know why they required social networks or SMM to generate online sales, They simply wanted it. Well it's simple truly because social media is Social Media, and social Networks are Social Networks they are not service media and business networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Organisation Value around 55% of all social media users mentioned that they do not engage with brands over social media at all and just around 23% really actively use social media to connect with brands. Well initially of all I would say that having actually a well optimized site is still going to bring you far more business that social media in a lot of cases especially if you are a little to medium sized local organisation since far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on out on all of that possible company. The main reason most people offer for communicating with brand names or company on social media is to get discounts, yet the brand names and business themselves believe the primary reason individuals communicate with them on social media is to find out about new items.

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